A wider sampling of our best.
Here’s a curated collection of design projects that reflect our dedication to creative solutions. From brand identities and websites to print campaigns and event materials, each example is tailored to our clients’ unique goals. Browse the range of our work below to see how strategy and design come together to create lasting impact.
Compelling Identities from Lagom Design
River Market branding
River Market branding
Revitalizing The River Market
The River Market Community Association, a group of business leaders and residents of Kansas City’s original neighborhood, wanted a comprehensive refresh of their branding to better represent their vibrant community. They turned to Lagom Design to rejuvenate their logo and website, capturing the unique essence of this beloved area.
Drawing inspiration from the distinct street grid, set at an angle from the rest of downtown, and the eclectic personality of its residents and businesses, we crafted a brand identity that reflects the dynamic spirit of the River Market. Our design approach celebrated the neighborhood’s rich history while infusing modern elements.
The flexible logo and branding embody the character and charm of the River Market. This comprehensive redesign not only enhances the association’s ability to communicate with its audience but also solidifies the River Market’s standing as a vibrant and essential part of Kansas City. Our work ensures that the refreshed branding will resonate with both longtime residents and newcomers, celebrating the past while looking forward to the future.
Rapid KC branding
Rapid KC branding
The Jewel of the Road
Establishing a transportation company from the ground up is a formidable challenge, one that Rapid KC has embraced with determination. As a multifaceted intermodal logistics company, Rapid KC seamlessly integrates import/export services, fumigation, transloading, and brokerage under one roof. When they approached Lagom Design, their goal was to create a brand identity that clearly communicated their comprehensive and efficient process.
Inspired by their commitment to clarity and client services, we developed a brand that embodies these qualities through a distinctive jewel icon, symbolizing their crystal-clear communications and streamlined operations. The two-tone letterforms, reminiscent of polished chrome, reflect the sleek and modern nature of their services. The result is a cohesive and striking brand identity that Rapid KC proudly stands behind.
Smith & Boucher branding
Smith & Boucher branding
Evolution Over Revolution
Smith & Boucher, an MEP engineering firm, urgently needed a refreshed brand, as their existing assets dated back to the early 2000s. Their logo appeared outdated, and its colors were challenging to reproduce. Lagom Design embarked on an in-depth exploration of the company’s rich 50-year history to find authentic inspiration.
We unearthed a timeless Bauhaus-like ligature from the 1980s and seamlessly paired it with modern typography. Adding a touch of history, we incorporated a quirky ampersand from the company’s earliest documents. The result included a refined color palette featuring slate grey and energetic orange, embodying both sophistication and dynamism.
Collaborating closely with Smith & Boucher’s principals, we developed stationery, graphics, and templates that are not only visually stunning but also easy for their team to implement. The new brand now reflects Smith & Boucher’s storied past while projecting a vibrant, contemporary image.
MIAA Conference branding
MIAA Conference branding
A Unified Identity for a Growing Conference
The Mid-America Intercollegiate Athletics Association (MIAA), an NCAA Division II conference founded in 1912, has a long and respected history rooted in Missouri and Kansas. When the conference expanded beyond its traditional geographic footprint in 2010, it became clear that the existing logo—an outline of the two states—no longer reflected its membership.
Lagom Design was tapped to develop a new visual identity that could unify all member institutions under a single, timeless symbol. Drawing inspiration from the hexagon—a shape found in beehives and long associated with strength and cooperation—we created a logo that reflects the spirit of community, competition, and shared values among the conference’s schools.
As alumni of MIAA institutions ourselves, we took special pride in contributing to a brand that honors the conference’s history while embracing its future. The result is a modern, meaningful identity designed to leave a lasting impact across generations of athletes and fans.
Van Osdol branding
Van Osdol branding
75 Years-Old and Brand New
Van Osdol, a 75-year-old law firm, initiated a name change that led to a comprehensive rebrand. They entrusted Lagom Design to create a new brand identity that honors their legacy while projecting a thoroughly modern image.
Inspired by the simplified name, we designed a streamlined logo that embodies both seriousness and innovation. This new visual identity reflects the firm’s commitment to top-tier legal services.
The result is a cohesive, powerful brand that reinforces Van Osdol’s position as a leader in the legal industry, poised for future success. This project exemplifies our ability to blend tradition with modernity, creating a brand that resonates with the firm’s history and future ambitions.
Energy Tech Solutions branding and website
Energy Tech Solutions branding and website
Energy Tech Solutions, a specialist in HVAC and plumbing systems for commercial and industrial environments, sought to develop a technical brand that would resonate with building owners and engineers. Their goal was to establish a brand identity that accurately reflected their expertise in designing, installing, and maintaining mechanical and plumbing systems.
Lagom Design crafted a distinctive brand for Energy Tech Solutions, utilizing a palette of blues to symbolize cool air and flowing water, effectively conveying their core services and technical proficiency. This new branding exudes professionalism and technical acumen, appealing directly to their target audience.
In addition to the branding, we developed a robust website on the WordPress platform, serving as a primary contact point for service requests. The site is designed to be user-friendly and scalable, allowing Energy Tech Solutions to expand its content as their service offerings grow. Since the website’s launch, Energy Tech Solutions has successfully enhanced its online presence, reflecting their continued growth and the broadening scope of their services.
This comprehensive branding and website initiative has positioned Energy Tech Solutions as a leader, ensuring they effectively communicate their expertise and reliability to both existing and potential clients.
City Barrel Brewing branding
City Barrel Brewing branding
Laying the Groundwork
City Barrel Brewing opened in the Crossroads Arts District of Kansas City in 2018 with a full kitchen and much fanfare around their hip space and exciting beers. The owners turned to Lagom Design to construct the initial visual brand for their brewery and restaurant. We listened to their vision of the business and created a cohesive set of brand assets to kick off their launch.
McCambridge Law branding
McCambridge Law branding
Strength, Compassion, and Heritage
McCambridge Law is dedicated to protecting the legal rights of working women, with a focus on their professional lives and their families. The firm’s mission blends strength and advocacy with a deep sense of empathy and care.
Lagom Design created a branding system that reflects these values—strong and memorable, yet warm and approachable. Subtle nods to the firm’s Irish heritage were woven into the design, adding a personal and meaningful layer to the visual identity. The result is a cohesive brand that communicates trust, professionalism, and the compassionate spirit that defines McCambridge Law.
Unnamed Agency branding
Unnamed Agency branding
Collaborative Branding Expertise
Lagom Design is proud to partner with larger agencies to support their creative capabilities. Our branding expertise is often called upon to contribute to high-quality, strategically driven projects – particularly in specialized sectors like agriculture.
We have developed logos and visual identities for a variety of agriculture-related products and programs, bringing clarity, distinction, and market relevance to each. These collaborations allow agencies to deliver stronger results for their clients, while benefiting from our focused experience in brand development and design.
Our work in this space reflects not only our design skill but also our ability to collaborate seamlessly within larger creative teams – delivering thoughtful, effective branding solutions that align with each client’s goals.
KC Craft Beer Week branding and website
KC Craft Beer Week branding and website
Uniting a City’s Love of Beer
Kansas City Craft Beer Week 2017 brought together a series of events at dozens of breweries, craft-beer focused bars and restaurants. The committee, made up of volunteers from marketing teams at these businesses, selected Lagom Design to design a brand for the ten-day event.
We created the “beerdie”, a shuttlecock of grain and hops as the symbol of all that is craft beer in the region. Supporting artwork for coasters, tees, and glassware were also produced. We designed and developed a custom website where businesses could securely add their own events, keeping with the theme of community and collaboration.
LSW Engineers branding
LSW Engineers branding
LSW Engineers sought to refresh their brand identity to align with a significant change in leadership, marking a new chapter for the firm. They entrusted Lagom Design with the task of creating an engaging and modern brand while retaining their established color scheme.
Our approach centered around a meticulous design strategy based on a set of grids—one square and one angled at 59°. This dual-grid system provided a harmonious balance of structure and dynamism, reflecting the firm’s innovative and precise work.
The result is a revitalized brand identity that not only honors LSW Engineers’ legacy but also positions them for future growth and success.
Wilderness Brewing branding
Wilderness Brewing branding
Blazing a Branded Trail
Wilderness Brewing Company was the first brewery in Kansas City to successfully crowd-source their start-up funding. What happened after their Go Fund Me campaign … that’s another story.
But before that, Wilderness tapped Lagom Design to create a brand for their beers. We worked with their team to create a series of interchangeable logos, each with a strong hand pointing the way toward great beer holding different glassware, to reference their plan to continually change their offering. The logos were supported by patterns, graphics, and and other elements that could be used to build merchandise and other uses.
Like all their other supporters, we are still waiting on Lagom Öl, a Swedish-inspired farmhouse ale, with spruce tips.
Dynamic Websites by Lagom Design
Rapid KC website
Rapid KC website
Paving the Way
Launching a logistics company from the ground up requires not only operational expertise but also a strong, trustworthy digital presence. Rapid KC, a multifaceted intermodal logistics firm, offers a full range of services – including import/export, fumigation, transloading, and freight brokerage – all under one roof. As a new but fast-growing company, they needed a website that would immediately convey professionalism, reliability, and global capability.
Lagom Design worked closely with Rapid KC to develop a site that clearly communicates their comprehensive services and reflects their ambitious vision. The website was designed to establish credibility with prospective partners and clients.
With clean design, clear messaging, and strategic content, the final site positions Rapid KC as a capable and confident player in a competitive industry. It’s a strong foundation for a brand that’s built for growth.
Te Deum website
Te Deum website
Te Deum is a professional vocal ensemble devoted to creating transformative, sacred musical experiences in Kansas City. We crafted a dynamic website that reflects their artistry while making it easy for visitors to explore concert details, purchase tickets, and support their mission through clear calls-to-action.
Designing for a musical group is a unique challenge: the goal is to capturing the emotional resonance of live choral music in a strictly visual medium. We focused on the qualities central to a Te Deum performance: awe, mystery, and elegance. The result is a website that feels immersive and refined, helping more people connect with the power and purpose of their music.
Torn Label Brewing website
Torn Label Brewing website
2024 Platinum Crushies Winner
Capturing Their Artistic Vibe
Torn Label Brewing, nestled in Kansas City’s Crossroads Arts District, uniquely embodies the neighborhood’s artistic essence. Collaborating with local artists, it crafts captivating beers in two distinct spaces. Lagom Design rebuilt their website, focusing on their brand and driving in-person visits. The layout showcases hours, events and tap lists, enhancing user experience. Built on WordPress, the site offers seamless updates for menus and events. Dynamic design elements mirror the brewery’s creative flair. The outcome? A stunning, functional site boosting foot traffic, sales, and event bookings, aligning perfectly with Torn Label’s vibrant brand and community spirit.
Mid America Assistance Coalition website
Mid America Assistance Coalition website
A Website for Greater Reach and Credibility
The Mid America Assistance Coalition (MAAC) is a nonprofit organization that empowers other nonprofits by providing essential software and support services to those serving vulnerable populations across the United States. As their impact grew, MAAC recognized the need for a more polished and professional website – one that would build trust with new partners and reflect the importance of their mission.
MAAC partnered with Lagom Design to reimagine their website with a focus on clarity, credibility, and warmth. We created a site that features smooth motion, intuitive navigation, and friendly photography. The result is a digital platform that feels both approachable and authoritative.
Since the launch of the redesigned site, MAAC has strengthened its presence in the nonprofit sector and expanded its reach – helping more organizations connect with the tools they need to serve those most in need. This project reflects our shared belief that thoughtful design can drive meaningful impact.
Better Ave website
Better Ave website
Data-Driven Solutions
Jessica Best is an email marketing rockstar. She embarked on a new venture by establishing her own company, Better Ave. Looking for an online hub of activity, she turned to Lagom Design to develop a website that would effectively present her expertise and services.
We crafted a dynamic website that flows as viewers scroll, highlighting key information and enhancing calls-to-action. The design ensures that important elements are prominently displayed, capturing the attention of potential clients and driving engagement.
The result is a visually appealing and highly functional website that not only reflects Jessica’s professional prowess but also provides an intuitive user experience. This project exemplifies our commitment to creating tailored digital solutions that meet the unique needs of our clients, helping them to achieve their business goals and stand out in their market.
Grünauer website
Grünauer website
Grünauer, an upscale Austrian restaurant nestled in the Historic Freighthouse District of Kansas City, sought to elevate their website to effectively showcases their exquisite dishes and award-winning ambiance. They approached Lagom Design for a complete digital overhaul.
We developed a sophisticated website that highlights the restaurant’s culinary delights and inviting atmosphere with breathtaking photography. The redesigned site features simplified navigation, ensuring that visitors can effortlessly access menus, make reservations, and find information about upcoming events. This intuitive layout enhances the user experience, making it quick and easy for patrons to find the information they need.
The result is a refined and user-friendly website that not only captures the essence of Grünauer’s upscale dining experience but also provides a seamless digital journey for their guests. This project demonstrates our ability to create tailored web solutions that align with our clients’ brand identities, helping them to connect with their audience and achieve their business objectives.
Kansas City Catering website
Kansas City Catering website
A Fresh Website
Kansas City Catering approached Lagom Design with a twofold goal: to create a website that puts their food front and center and make sure it is easy for visitors to get in touch. As an established caterer for everything from corporate lunches to elegant wedding receptions to enormous convention spreads, they needed a site that highlighted the visual appeal and quality of their cuisine.
We designed a friendly website that features colorful photography of beautifully prepared dishes, allowing the food to speak for itself. Just as important, we made it easy for prospective clients to contact the sale team. With integrated live chat, short inquiry forms on each page, and clear calls to action throughout, the site supports multiple channels of communication. The result is a website that’s as polished and professional as the catering service itself.
RIC website
RIC website
RIC, a civil engineering and surveying firm, sought to revitalize its outdated website. Their previous site featured dated branding that failed to effectively communicate their message. They wanted to showcase larger images of their diverse areas of expertise and a broader array of projects, appealing to both potential clients and future hires.
Lagom Design crafted a design that highlights their extensive portfolio and professional environment, presenting RIC as both an industry leader and an attractive workplace. To enhance user experience, we integrated subtle animations, ensuring smooth and engaging transitions between pages. This strategic redesign not only improved navigation but also guided viewers seamlessly to their desired information. The result is a dynamic and polished website that accurately reflects RIC’s commitment to excellence and innovation.
Excel Constructors website
Excel Constructors website
Excel Constructors approached Lagom Design with the vision of creating a website that not only showcases their impressive portfolio but also tells the compelling stories behind their projects and people. They wanted a site that would convey a blend of professionalism and approachability through imagery and engaging narratives.
Lagom Design took on the challenge, developing a website using WordPress as the foundation. Our customizations ensured that Excel Constructors’ team could effortlessly update the site with the latest company news, project announcements, and new images. This adaptability allows the firm to keep content fresh and current, relaying their ongoing achievements and fun work environment. The resulting website not only attracts potential clients but also showcases Excel Constructors as a leader in the construction industry, maintaining a professional yet friendly image.
Smith & Boucher website
Smith & Boucher website
Timely and Timeless
When Smith & Boucher approached Lagom Design for assistance with their outdated website, it became immediately apparent that a robust content management system, such as WordPress, would be instrumental in empowering their small marketing team to efficiently manage and update information.
We recognized the importance of creating a site that not only met immediate needs but also remained engaging and timeless during periods when their focus was entirely on client service. By integrating intuitive WordPress customizations, we provided Smith & Boucher with the tools needed for seamless updates, while also designing an initial layout that ensured continued interest and relevance. This strategic approach guaranteed that their online presence would remain dynamic and professional, even during the busiest of times.
Kansas City Bier Co. website
Kansas City Bier Co. website
Outgrowing Their First Website
The Kansas City Bier Company turned to Lagom Design when their original, template-based website was not keeping up with their growth or property reflecting their brand. We worked with their marketing team to design and construct a website that embraced their need for easy updates with beer releases, special events, and brewery news. The website has naturally flexed as KC Bier expanded into a brewery reaching across all of Missouri and Kansas. We organized the photography and copywriting to keep the end result unified in tone and visuals.
KC Oktoberfest website
KC Oktoberfest website
When an Event Expands Beyond a Web Page
Naturally, a brewery focused on German-style beer bier should host an Oktoberfest. As the popularity of KC Bier Company’s annual event soared beyond the confines of their Bierhalle and Biergarten, they moved their tents to Crown Center, near downtown Kansas City. And when the needs of the event outgrew a single page on their website, KC Bier turned to Lagom Design to create a custom website for KC Oktoberfest. Now the event draws well over 10,000 people each year.
We integrated the event’s branding – which changes each year – into the custom-built site. Leaning on the secure and flexible WordPress CMS, updates to the schedule, entertainers, and vendors is a snap. Capturing the essence of the festivities, a vibrant photo gallery showcases the lively spirit of Oktoberfest, highlighting the joyous moments of music, food, and, of course, bier, that define this beloved annual tradition.
Navitas website
Navitas website
Navitas, an energy services company, sought to differentiate themselves from the conventional engineering firms with a distinctive and engaging website. When they approached Lagom Design, their vision was clear: to tell compelling stories for each of their markets, demonstrating how improved building efficiencies could lead to significant cost savings.
To achieve this, we developed a vibrant website featuring bright, high-quality photos and captivating animations. The site is designed to thoroughly engage visitors, utilizing detailed storytelling to clearly communicate the benefits of Navitas’ services. Each market segment is presented with a narrative that addresses common questions and highlights the financial advantages of enhanced building efficiency.
The result is a dynamic and informative website that not only captures the essence of Navitas’ innovative approach but also effectively communicates their value proposition. This project showcases our ability to create unique, user-centric web experiences that resonate with target audiences and drive engagement. Navitas’ new website stands as a testament to our commitment to delivering exceptional digital solutions tailored to our clients’ specific needs.
Powerful Print and Packaging by Lagom Design
Unnamed Agency print
Unnamed Agency print
Designing a Journey
Lagom Design was selected by an agriculture-focused agency to create a distinctive and visually-compelling invitation mailer for a unique, all-inclusive experience surrounding a conference in Mexico. The goal was to entice high-level invitees with a sense of intrigue and sophistication, setting the tone for an exclusive adventure beyond the typical professional gathering.
We developed a richly layered printed piece that combined specialty textures, varnishes, and folding elements to evoke a sense of discovery. As recipients opened the invitation, the narrative of a mysterious and luxurious journey gradually unfolded, culminating in a detailed itinerary exploring the natural beauty and cultural richness of the Mérida region.
This project is a testament to our ability to transform a simple mailer into a memorable, tactile experience. One that not only communicates essential information, but also captures the spirit of the event itself.
Missouri Craft Brewers Guild packaging
Missouri Craft Brewers Guild packaging
Designing a Series for a Cause
Our latest packaging project for the Missouri Craft Brewers Guild features a series of four dynamic beer cans, each a testament to unity and innovation within the brewing community. The 2023 Missouri Loves Company collaboration series was the first to adhere to a theme, each release was an IPA. We embraced this opportunity to craft a cohesive design, drawing inspiration from the driving flavors of IPAs: hops. Cascading rings of hop cones and vines dance in psychedelic spirals around the center. Each IPA in the series boasts a similar design, brilliantly reimagined in a spectrum of hues. Join us in raising a toast to community, creativity, and making a difference, one refreshing can at a time.
Friends of UA print
Friends of UA print
Designing a Meaningful Experience
The Friends of UA (now the University Academy Foundation) plays a vital role in supporting graduates of the University Academy charter high school as they pursue the next steps of college and career. One of the foundation’s most important fundraising efforts is its annual gala, an event that brings together donors, alumni, and community leaders in celebration of student success.
Lagom Design partnered with the foundation to create a cohesive and memorable visual identity for the event. From the initial concept to the final details, we developed a comprehensive suite of materials that reflected the gala’s theme and purpose. This included beautifully designed mailed invitations, printed programs, event signage, directional wayfinding, and details like custom restroom signage – all visually working together to create an immersive experience.
Our design helped elevate the event, reinforcing the professionalism of the foundation while celebrating the achievements of the students it serves.
Missouri Craft Brewers Guild packaging
Missouri Craft Brewers Guild packaging
The Love of One State on a Can
When the Covid pandemic kept the Missouri Brewers Guild from holding a beer festival in 2020, they began to brainstorm other ways to earn money for the organization to carry on their work of advocating for independent craft breweries at the state and federal level. What they landed on was a collaboration beer created by 22 of their member breweries with the support of nine corporate sponsors. The beer, a hazy IPA named Missouri Loves Company, was sold in four-packs only from the breweries involved in the collaboration. At most of those establishments, a few social media posts spread among their devoted craft beer drinkers like wildfire, and it sold out the first day.
While most of the label design is in a blue and silver palette, reflecting the grey sky and frozen ponds of a brisk Missouri winter (the beer was released in December), the name of the beer is shown on color blocks that nod both to the colors in the Guild logo and to the hue of the beer itself. These elements – the Guild logo and an image of the beer in a chalice-style glass – are the only ones on the label outside the blue and silver palette.
Unnamed Agency print
Unnamed Agency print
Bringing Big Equipment to Life
Introducing a new product is always a significant moment. When the product is a powerful new line of tractors, it calls for something truly memorable. An agriculture-focused agency approached Lagom Design to create a printed mailer that would generate excitement and anticipation among farmers ahead of the equipment’s launch.
To make the invitation stand out, we designed a bold, visually engaging piece that included a unique twist: 3D glasses. When used, the glasses brought select images and key messaging to life, creating an immersive experience that reflected the size, power, and innovation of the new equipment.
This mailer not only captured attention but also reinforced the impact of the product itself – delivering an experience that was as dynamic and distinctive as the tractors it promoted. It’s a great example of how thoughtful print design can break through the noise and leave a lasting impression.
Crossroads Community Association print
Crossroads Community Association print
Navigating First Fridays
On the first Friday of every month, thousands of visitors flock to Kansas City’s Crossroads Arts District to explore its vibrant mix of galleries, restaurants, shops, and nightlife. To support this beloved community event and help visitors make the most of their experience, Lagom Design partnered with the Crossroads Community Association to create a comprehensive neighborhood map.
The map highlights destinations across the district – art galleries and boutiques; bars, restaurants, and live music venues – making it easier for newcomers and longtime patrons to discover everything the area has to offer. Designed to be functional and visually engaging, the map captures the creative energy and eclectic spirit of the Crossroads.
Printed and distributed for free by the Crossroads Community Association, the map has become a helpful and trusted companion for First Friday attendees, enhancing wayfinding and encouraging exploration throughout the neighborhood.
At Lagom Design, we craft experiences that leave a lasting impression. Let’s build something remarkable together.
