Website Worksheet for Breweries "*" indicates required fields Step 1 of 7 14% Your InformationLet’s start with some easy, getting-to-know-you sort of questions. Tell us about yourself.Name* First Last Your role at the brewery Your role in the website projectMain contactActive participantInterested partyNothing besides this formEmail* PhonePhone TypeOfficeCell Your BreweryLet’s get a download on the basics about your brewery. Where you are, who you are, what you brew, and who you brew it for.What is the name of your brewery? Where are you located? What kind of brewery are you?What kind of beer are you known for? Do you have a philosophy you adhere to? How do your customers buy it? What draws your customers to your brewery? Why do you brew what you brew?Who do you brew for?Who are your current customers?What makes your brewery different?How are you unique – though maybe not better – than other breweries around you?How and where do you sell your beer (and maybe food)? Sell draft beer on-site Sell bottled/canned beer on-site Sell food on-site Distribute bottled beer Distribute canned beer Distribute keg beer to bars/restaurants What is the estimated ratio of beer sold in your taproom vs through distribution?Please enter a number from 1 to 100.What is the estimated ratio of beer sold packaged vs draft (regardless of location)?Please enter a number from 1 to 100. Your CompetitionNow let’s focus on the other breweries in your area. These are the top ones you feel most directly compete with your sales and audience. Think of at least three competing breweries.Competitor #1Competitor Brewery #1 Their website Their customersBriefly and generically.Their differentiatorsWhat sets this brewery apart?Competitor #2Competitor Brewery #2 Their website Their customersBriefly and generically.Their differentiatorsWhat sets this brewery apart?Competitor #3Competitor Brewery #3 Their website Their customersWhat sets this brewery apart?Their differentiatorsBriefly and generically.Competitor #4Competitor Brewery #4 Their website Their customersBriefly and generically.Their differentiatorsWhat sets this brewery apart?Competitor #5Competitor Brewery #5 Their website Their customersBriefly and generically.Their differentiatorsWhat sets this brewery apart? Your Ideal CustomersThink about the different types of customers in your ideal audience. Why do they drink your beer? What do they do while drinking your beer?Ideal Audience Persona #1Describe this customer.Consider: age, gender, occupation, hobbies, favorite band, personal values, favorite breweries (other than yours, of course), favorite beer or styleIdeal Audience Persona #2Describe this customer.Consider: age, gender, occupation, hobbies, favorite band, personal values, favorite breweries (other than yours, of course), favorite beer or styleIdeal Audience Persona #3Describe this customer.Consider: age, gender, occupation, hobbies, favorite band, personal values, favorite breweries (other than yours, of course), favorite beer or style Your Brewery's PersonalityWhere does your brewery and its beer fall on these scales? You can think about them from any angle: overall vibe, packaging, beer, personality.Light to SeriousPlease enter a number from 1 to 9.Friendly to ExclusivePlease enter a number from 1 to 9.Quiet to LoudPlease enter a number from 1 to 9.Simple to ComplexPlease enter a number from 1 to 9.Basic to LuxuriousPlease enter a number from 1 to 9.Budget to ExpensivePlease enter a number from 1 to 9.Casual to FormalPlease enter a number from 1 to 9.On-Style to ExperimentalPlease enter a number from 1 to 9.Traditional to Avant-GardePlease enter a number from 1 to 9.Arty to CorporatePlease enter a number from 1 to 9.Approachable to NichePlease enter a number from 1 to 9. GoalsIt’s good to set goals. Every business and self-help book says so. Goals help us measure progress and identify success. The best goals are reasonable, measurable, limited (in scope or time), and relevant. Examples: Increase taproom food sales by XX% in one year after website launch. Create an email newsletter list with XX subscribers in nine month. Donate $XX to charities in the next year.Why do you need a new website? What marketing or sales goals do you want to meet with your website?Goals are best when they are realistic, timed, and measurable. When a new visitor sees the new site for the first time, what perception do you want them to come away with? Why would they come back?Are you currently envisioning any continuous contributions to your site, such as a blog, regular press releases, or a news feed?If so, what kinds of regular content?Are you currently envisioning any continuous contributions to your site? Blog / News Feed Press Releases Events Other … Elaborate on "Other" … Final ThoughtsLast chance. What do we need to know about your brewery, customers, competitors, and goals?What did we miss?Would you like a copy of your answers?We will email you a copy of all your responses, if you choose. We will use the email address provided in the first page of the worksheet. Yes, email me my responses NameThis field is for validation purposes and should be left unchanged.