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Evolution Over Revolution

Smith & Boucher, an MEP engineering firm, urgently needed a refreshed brand, as their existing assets dated back to the early 2000s. Their logo appeared outdated, and its colors were challenging to reproduce. Lagom Design embarked on an in-depth exploration of the company’s rich 50-year history to find authentic inspiration.

We unearthed a timeless Bauhaus-like ligature from the 1980s and seamlessly paired it with modern typography. Adding a touch of history, we incorporated a quirky ampersand from the company’s earliest documents. The result included a refined color palette featuring slate grey and energetic orange, embodying both sophistication and dynamism.

Collaborating closely with Smith & Boucher’s principals, we developed stationery, graphics, and templates that are not only visually stunning but also easy for their team to implement. The new brand now reflects Smith & Boucher’s storied past while projecting a vibrant, contemporary image.

Navitas, an energy services company, sought to differentiate themselves from the conventional engineering firms with a distinctive and engaging website. When they approached Lagom Design, their vision was clear: to tell compelling stories for each of their markets, demonstrating how improved building efficiencies could lead to significant cost savings.

To achieve this, we developed a vibrant website featuring bright, high-quality photos and captivating animations. The site is designed to thoroughly engage visitors, utilizing detailed storytelling to clearly communicate the benefits of Navitas’ services. Each market segment is presented with a narrative that addresses common questions and highlights the financial advantages of enhanced building efficiency.

The result is a dynamic and informative website that not only captures the essence of Navitas’ innovative approach but also effectively communicates their value proposition. This project showcases our ability to create unique, user-centric web experiences that resonate with target audiences and drive engagement. Navitas’ new website stands as a testament to our commitment to delivering exceptional digital solutions tailored to our clients’ specific needs.

RIC, a civil engineering and surveying firm, sought to revitalize its outdated website. Their previous site featured dated branding that failed to effectively communicate their message. They wanted to showcase larger images of their diverse areas of expertise and a broader array of projects, appealing to both potential clients and future hires.

Lagom Design crafted a design that highlights their extensive portfolio and professional environment, presenting RIC as both an industry leader and an attractive workplace. To enhance user experience, we integrated subtle animations, ensuring smooth and engaging transitions between pages. This strategic redesign not only improved navigation but also guided viewers seamlessly to their desired information. The result is a dynamic and polished website that accurately reflects RIC’s commitment to excellence and innovation.

Excel Constructors approached Lagom Design with the vision of creating a website that not only showcases their impressive portfolio but also tells the compelling stories behind their projects and people. They wanted a site that would convey a blend of professionalism and approachability through imagery and engaging narratives.

Lagom Design took on the challenge, developing a website using WordPress as the foundation. Our customizations ensured that Excel Constructors’ team could effortlessly update the site with the latest company news, project announcements, and new images. This adaptability allows the firm to keep content fresh and current, relaying their ongoing achievements and fun work environment. The resulting website not only attracts potential clients but also showcases Excel Constructors as a leader in the construction industry, maintaining a professional yet friendly image.

Energy Tech Solutions, a specialist in HVAC and plumbing systems for commercial and industrial environments, sought to develop a technical brand that would resonate with building owners and engineers. Their goal was to establish a brand identity that accurately reflected their expertise in designing, installing, and maintaining mechanical and plumbing systems.

Lagom Design crafted a distinctive brand for Energy Tech Solutions, utilizing a palette of blues to symbolize cool air and flowing water, effectively conveying their core services and technical proficiency. This new branding exudes professionalism and technical acumen, appealing directly to their target audience.

In addition to the branding, we developed a robust website on the WordPress platform, serving as a primary contact point for service requests. The site is designed to be user-friendly and scalable, allowing Energy Tech Solutions to expand its content as their service offerings grow. Since the website’s launch, Energy Tech Solutions has successfully enhanced its online presence, reflecting their continued growth and the broadening scope of their services.

This comprehensive branding and website initiative has positioned Energy Tech Solutions as a leader, ensuring they effectively communicate their expertise and reliability to both existing and potential clients.

Timely and Timeless

When Smith & Boucher approached Lagom Design for assistance with their outdated website, it became immediately apparent that a robust content management system, such as WordPress, would be instrumental in empowering their small marketing team to efficiently manage and update information.

We recognized the importance of creating a site that not only met immediate needs but also remained engaging and timeless during periods when their focus was entirely on client service. By integrating intuitive WordPress customizations, we provided Smith & Boucher with the tools needed for seamless updates, while also designing an initial layout that ensured continued interest and relevance. This strategic approach guaranteed that their online presence would remain dynamic and professional, even during the busiest of times.

LSW Engineers sought to refresh their brand identity to align with a significant change in leadership, marking a new chapter for the firm. They entrusted Lagom Design with the task of creating an engaging and modern brand while retaining their established color scheme.

Our approach centered around a meticulous design strategy based on a set of grids—one square and one angled at 59°. This dual-grid system provided a harmonious balance of structure and dynamism, reflecting the firm’s innovative and precise work. 

The result is a revitalized brand identity that not only honors LSW Engineers’ legacy but also positions them for future growth and success.